But I guess my newly found inspiration in Mr. Jobs is getting stronger by the hour.
Apple Inc., Silicon Valley's most valuable company, is said to be under Job's tyrannical rule, but I guess its for the better. His obsession for aesthetics, which lavishly appear in Apple products, and simplicity holds mesmerized. The super-secretive approach to marketing, "don't let a soul know before it hits the shelf", gives it the unusual advantage of "Low on expectations but High on giving". Really, surprises double the joy.
What after him?
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It comes a little late, but read this comment by an anonymous facebook user on forbe's article:
Those that deride the Mac or Apple products as overpriced are just jealous that they can't afford better for themselves. It's like driving a BMW or any other highly refined product. You don't "get it" until you use it.
I know the Mac is better. I know the iPhone is better. I know it is better because those products are engineered to interact with humans. Engineered on a level that most people will never understand. Apple has applied study after study in the way humans *expect* information to be presented. Down to how the brain unconsciously interprets importance or significance. The reason Windows or any other copy-cat product is worse is because they applied changes without understanding what they were changing. Just because you have trained yourself, through years of UI abuse, to *think* Windows is easy to use, doesn't mean that it is. You've just learned bad behavior. Steve is the man.




